look to video conferencing to reduce their travel budgets.
The demand for video conferencing and renting public video conference
facilities by the hour is increasing rapidly this year. As it is possible
to hire a video conference facility for an hour or two in the majority of
countries around the world, the use of video conferencing facilities is an
obvious time and money saving decision.
Senior Management, tired of travel, are asking their PA's to get them a
video conference meeting to save on time, whilst neatly ticking budget and
CSR requirements.
For companies who have their own equipment it makes sense to hire a public
video conference facility to link with someone who does not have
equipment.
In addition to 'point to point' meetings, video conference booking agency
Eyenetwork (http://www.eyenetwork.us.com) has seen an increase in what are
known as multipoint meetings, 3 sites or more. It is clear that CEOs are
starting to see the value of delivering a single message in one hit to all
board members and senior management – in several countries at once. Major
decisions have been made, and key accounts won, all using this technology.
The message is heard by all at once with no dilution of its impact.
As yet, there is no easily accessible public telepresence network. This
is due to the propriety nature of some of the systems and the fact that
their bandwidth exists on VPN's. However, Telepresence has bought a tide
of welcome publicity for the video conference industry. Tandberg, Cisco,
Polycom and HP are leading the field with their life-size, high bandwidth,
multi-functional systems connecting on at least 5mb bandwidth. This
publicity has raised the profile of existing video conferencing solutions
and raised demand overall.
Within the next year or two, we envisage two tiers of video conferencing.
Companies will consider traditional video conferencing as 'business
class', it gets you from A to B and you can meet successfully with others
and see and hear them in real time. The next level up, means meeting by
'first class' using telepresence suites. There is a market for both
technologies and this will be dictated by budget.
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